Today one of the best choices for marketing and advertising is the concept of banners. Most of the people who are already running their PPC campaigns are also thinking about adding their banners on relevant websites and most importantly relevant blogs. This method has turned out to be the most beneficial approach for marketing/advertising. Even though the banner advertising rates are also increasing because the blogs and websites owners have now realized that is a good source of income for them. Sometimes bloggers or websites owners place non-relevant banners which is not good for both the advertiser and the blogger. Relevancy is something which needs to be taken care of. For example isn’t it odd to display a cooking recipe banner on an iPad blog?
While you are about to design an ad to display on other blogs/websites keep in mind to take time and test the demo version on your own website. The width and height should be taken care of properly. If we use it properly, banner advertising can be our best resource of income. The best approach is to create various banners of different designs and place them on different blogs/websites. The banner advertising rates is going to be a little bit increased for you but it can be adjusted in the income generated through banners.
Banner ads are becoming quite popular and a major source of income. It has been tested by experience advertisers and they have given positive feedback for this approach. So if you are wasting your money on SEO, PPC, or other marketing campaigns, than stop wasting your money and try banner ads.