Getting huge traffic from a banner ad is the dream of very person and generating more leads via PPC campaign but very few of them know how to make these campaigns work for them. For most of the advertisers who use banners ads in order to boost their sales ratio are unaware of the techniques. People use Google Adwords but they are still not getting what they are paying for. They are paying their banner advertising rates in full and in return they get nothing, may be something is wrong with their banner.
The best approach for this is that do not design your banners on your own if you don’t know how to design banners. Hire a marketing company who know how to make these things work. Believe me it may cost you a bit extra from your banner advertising rates budget but in the end you are going to get all the butter. They can design really attractive banners for you which won’t be missed by the visitors. Don’t you wonder that why your impressions count is in thousands but you are getting very low click-through rate?
That’s what the marketing companies are for, they can design you a detailed brief banner and they will also discuss all things with you briefly before finalizing it. And you don’t have to hire them forever, you just need them to design your banners and that’s it. The remaining task is to run the campaign again and display your new modified banners and see the results. I will be waiting for your feedback in the comments.