Banner advertising is developed with the intention of leaving an immediate impression on the minds of the observers and to persuade them to find answers to the questions they have, when they click on the ads. So, the main target of banner ads is to attract people by interesting elements used in these ads. These ads are formed by text and computer graphics and embedded in the publishing networks using simple markup language.
These banners can be of various sizes, from tiny buttons to large scrolling banners. The important aspect, as in all business cases, is banner advertising rates. Due to their significance, adverting companies all around the world are giving utmost importance to them, from scratch to finish. The best way to this kind of advertising is placement and tracking. So, whenever an ad is given, importance should be given to its placement.