Few weeks ago Facebook implemented a new change in their ads, zip codes ad targeting. Publishers were happy that they can now target their customers more specifically by region and their clicks won’t go wasted and Facebook also promised that this is going to be a very personalized and functional way of targeted ads. They promised that advertisers can now target their customers by zip codes but they didn’t tell anything about targeting too narrowly. For example if you own a restaurant and you want to target the small towns and cities around your location than it’s not possible.
